PRIVACY POLICY & INFORMATION ABOUT COOKIES

Data protection

We take the protection of your personal data very seriously. We process your personal data in accordance with the statutory data protection regulations and this privacy policy.

The use of our website is generally possible without providing personal data. As far as on our sides personal data (such as name, address or e-mail addresses) are collected, this is always on a voluntary basis.

Data processors, recipients

We process your personal data with the support of data processors who assist us in providing the services (e.g. web host, e-mail newsletter delivery service).

These data processors are obliged to strictly protect your personal data and are not allowed to process your personal data for any other purpose than providing our services.

Your personal data is only passed on to service providers typical for the economy, such as banks (in the case of transfers to you), tax advisors (if you appear in our accounting), shipping service providers (in the case of dispatch to you), etc.

Contact form

After sending the contact form, the personal data entered by you will be processed or saved for the purpose of processing your request and any follow-up questions based on your consent given by sending the form.

There is no legal or contractual obligation to provide the personal data. The only consequence of not providing it is that you do not submit your request and we cannot process it. You have the right to revoke your consent at any time by written notification, without affecting the lawfulness of the processing carried out on the basis of the consent up to the revocation.

Why do we process your data?

We process your personal data for the following purposes and on the following legal basis:

• Based on the consent you have given (Article 6 (1) lit. a GDPR):
  If you have provided your consent to our processing of your personal information, processing will only occur for the purposes and in the scope defined in the declaration of consent. You can withdraw your consent at any time with future effect at no cost. The withdrawal of consent shall not affect the lawfulness of the processing which has occurred up to the point when consent was withdrawn.
• Processing is necessary for the purposes of the legitimate interests (Article 6 (1) lit. f GDPR):
  We process your data in our legitimate interest for the following purposes:
• Marketing related to our own products and services
• Processing and contact to ensure quality and improve our range of products and services

Further processing of the data, which is compatible with the original purpose of processing, will take place on the same legal basis for the purpose of direct marketing in forms not subject to consent, such as the addressed postal dispatch of advertising, until objection is made. In this case, the data will be transferred to the mailing service provider.

You have the right to object to the use of your personal data for the purpose of direct advertising at any time by written notification. In case of objection, your personal data will no longer be processed for the purpose of direct advertising.

Cookies

This website uses cookies.
Cookies make websites more user-friendly and efficient for the user. A cookie is a small text file that is used to store information. When a website is visited, the website may place a cookie on the website visitor’s computer. If the user visits the website again later, the website can read the data from the previously stored cookie and thus determine, for example, whether the user has visited the website before and which areas of the website the user was particularly interested in.

More information about cookies can be found on WIKIPEDIA.

Changing cookie settings

How the web browser handles cookies, which cookies are allowed or rejected, can be set by the user in the web browser settings. Where exactly these settings are located depends on the web browser. Detailed information on this can be accessed via the help function of the respective web browser.
If the use of cookies is restricted, not all functions of this website may be fully usable.

Cookies on our website

Our website processes the following cookies:

• Essential Borlabs Cookie Stores visitors’ settings selected in the Cookie Box of Borlabs Cookie.
  Cookie lifetime: 1 year
• Cookie Consent Cookie Stores the information that the user has consented to the use of cookies.
• Google Tag Manager Used to centrally control all cookies on the website, such as: including your opt-out preferences.
• Web analytics Google Analytics Used to store anonymized user data for Google Analytics by Google.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway; Mountain View, CA 94043, USA (“Google”) on the legal basis of overriding legitimate interest (analysis of website usage).

When our website is called up, a connection to Google’s servers is established via software and data is transmitted to Google’s servers, some of which are located in the USA. Google Analytics also uses cookies to store information about the website user and to analyze the use of the website by website users.

This website uses the “IP anonymization” function. This means that your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and thus anonymized. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
According to Google, Google will use the collected data for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.

Detailed information on how Google Analytics handles user data can be found in the privacy policy of Google or of Google Analytics.

Deactivate Google Analytics

You can generally prevent the collection of your user data on our website by setting your web browser to “Do Not Track”. Our website will honour the “Do Not Track” signal that your web browser then sends to all websites.

You can generally prevent the collection of your user data by Google Analytics on all websites by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can prevent the collection of your user data by Google Analytics only on this website by clicking on the following link. A setting will be set in your local browser memory that will prevent the collection of your data on future visits to this website:

Mailchimp

We use Mailchimp as our email marketing service provider. Mailchimp is a platform that allows us to send newsletters and marketing emails to our subscribers. When you sign up for our newsletter or provide your email address for marketing purposes, your data is transferred to Mailchimp and stored in their system.

Mailchimp collects and processes data on behalf of us as the data controller. This includes your email address, your name, your address if applicable, and information about opening and clicking emails.

We have entered into an order processing agreement with Mailchimp, which ensures that Mailchimp only processes your data in accordance with our instructions and the applicable data protection laws. Your data will not be shared or sold to third parties.

You have the right to obtain information about your data stored by Mailchimp at any time and to request deletion or correction of your data. If you wish to do so, please contact us via the specified contact options on our website.

Data protection settings